The Stevens Institute of Technology reveals that in the late 1950s, Marc Chavannes and Stevens graduate Al Fielding created a textured plastic that was to become a new wallpaper. It failed, but they realized that this "failure" could be used as packaging material. Today, the Sealed Air Corporation, the company these two men founded in 1960, has annual revenues of more than $3 billion.
Wednesday, 31 August 2011
Monday, 29 August 2011
Object: Pop Tarts
Post adapted its process for enclosing food in foil to keep it fresh without spoiling—first used for dog food—to its new toaster-prepared breakfast food. Intended to complement its cold cereals, Post announced its new product in 1963 to the press, giving them the name "Country Squares".
Because Post had revealed Country Squares before it was ready, Post's biggest competitor, Kellogg, was able to develop its own version in six months. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.
Originally not frosted when first introduced in 1964, it was later determined that frosting could withstand the toaster, and the first frosted Pop-Tarts were officially released in 1967. The first Pop-Tarts came out in four different flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. Today, there is a wide variety of Pop-Tart flavors, including Chocolate Chip, S'Mores, Raspberry, and French Toast.
Pop-Tarts come in 29 flavors.
Frosted flavors
Unfrosted
| Mini Crisps
Pop-Tarts Splitz
Limited edition
Printed Fun
|
Flavors in the UK
Discontinued
|
Object: The Screw Driver
The History acording to Wickipedia...
The earliest screwdrivers of which written evidence remains were used in Europe in the late Middle Ages. It seems that they were probably invented in either Germany or France, in the late 15th century. The tool's original names in German and French were Schraubendreher (screwturner) and tournevis (turnscrew), respectively, reflecting the native linguistic patterns of Germanic and Romance languages ("noun-verber" and "verb-noun", respectively). The first documentation of the tool is in The Medieval Housebook of Wolfegg Castle, a manuscript written sometime between 1475 and 1490. These earliest screwdrivers had pear-shaped handles and were made for slotted screws (diversification of the many types of screwdrivers did not emerge until the Gilded Age). The screwdriver remained inconspicuous, however, as evidence of its existence throughout the next 300 years was based primarily on the presence of screws.
Screws were very hard to produce before the First Industrial Revolution, requiring manufacture of a helix on a cylindrical surface that cones off. Two brothers, Job and William Wyatt, found a way to produce a screw on an assembly line type machine that first cut the slotted head, and then carved the helix. Though their business ultimately failed, their contribution to the screw ultimately led to a vast increase in the screw and the screwdriver’s popularity.
The increase in popularity ultimately lead to refinement and eventually diversification of the screwdriver. Refinement of the precision of screws also significantly contributed to the boom in production, mostly by increasing its efficiency and standardizing sizes, important precursors to industrial manufacture.
Canadian P.L. Robertson, although he was not the first person to patent the idea of socket-head screws, was the first person to successfully commercialize them, starting in 1908.
Subscribe to:
Posts (Atom)